Which bike & ski company would you buy stock in right now? Which company is currently holding the “Cool Kids Belt”? Who is currently overhyped, and who is flying under the radar? Who do other brands secretly wish they could trade places with? We answer all these questions and more, so check it out and tell us your answers to these questions in the comments section.
Which bike company is currently most like which ski company? And which bike and ski company do most other bike and ski brands secretly wish they could trade places with? Noah Bodman, Jonathan Ellsworth, David Golay, and Eric Freson make parallels and analogies between these two industries to see if it gives us a better sense of the current position, reputation, and trajectory of a bunch of different brands in these sports.
Which ski company is most like which bike company? Who is the Moment Skis of the bike world? And which ski brand shares the most family resemblance with Yeti or Transition? Jonathan Ellsworth has been having this discussion for years with Blister’s bike editor, Noah Bodman, and we’re now taking it public. So give it a listen, then let us know where you agree, where you disagree, and where you’ve got the better analogies.