Revel Bikes & Why Cycles founder, Adam Miller (Ep. 25)



TOPICS & TIMES

  • Growing up in Alaska (3:47)
  • Studying in Africa (13:24)
  • Starting Borealis Fat Bikes (16:29)
  • Why did you leave Borealis? (25:00)
  • Starting Why Cycles (34:37)
  • Starting Revel Bikes (43:42)
  • What differentiates Revel’s bikes? (50:41)

By the time he was in his mid-20s, Adam Miller had already founded three bike companies — Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s a pretty wild backstory, and Adam sat down with us in Blister HQ to spell it all out like he never has before. We talk about growing up in Alaska, starting — and running — his first bike company as a 21 year old college kid; selling that same company and going on to found Why Cycles and Revel; and what makes Revel bikes different and, what he believes makes them better.

Revel Bikes founder, Adam Miller, goes on Blister's Bikes & Big Ideas podcast to discuss founding Revel, Why Cycles, & Borealis Fat Bikes, Revel's new approach to carbon fiber wheels, & More
Revel founder, Adam Miller.
Revel Bikes founder, Adam Miller, goes on Blister's Bikes & Big Ideas podcast to discuss founding Revel, Why Cycles, & Borealis Fat Bikes, Revel's new approach to carbon fiber wheels, & More
Revel Rascal 29er, Rail 27.5, & RW30 carbon wheels

1 comment on “Revel Bikes & Why Cycles founder, Adam Miller (Ep. 25)”

  1. Interesting show. Question: DTC brands promise something different than a bike shop—often more bike/spec for your money. The bikes I checked online seemed pretty close in pricing to a shop bike?

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