DT Swiss — who acquired Trickstuff in 2021 — just announced that they’d be managing North American distribution for the brand, and it turns out that isn’t the only change in the works. They will also be closing Trickstuff’s headquarters in Pfaffenweiler, Germany for “economic and strategic reasons” and moving operations to existing DT Swiss facilities. Sales, marketing, and customer service will be handled from DT Swiss’ German office in Oelde; engineering, product management, and marketing will be conducted in DT’s main headquarters in Biel, Switzerland, and product assembly will be done in DT’s facility in Poland. The changes are effective on June 30th.
DT Swiss says that Trickstuff’s existing product lines will continue to be available without interruption, and that maintaining spare parts availability and the quality standard that Trickstuff is known for are top priorities.
Hopefully, the changes lead to more widespread availability of Trickstuff’s brakes, but our thoughts are with the impacted employees.
The full press release from DT Swiss is below.
The Board of Directors of DT Swiss Group AG and the Managing Director of Trickstuff GmbH have decided, for economic and strategic reasons, to relocate the registered office of Trickstuff GmbH from Pfaffenweiler to Oelde as of July 1, 2025. The establishment in Pfaffenweiler will be closed as of June 30, 2025. Trickstuff will remain as a brand and provider of high-quality brakes and brake components. Sales, market development and customer service will be based at the new registered office of Trickstuff GmbH in Oelde. Engineering, product management and marketing are handled by DT Swiss AG in Biel. The assembly of Trickstuff products will then be carried out by DT Swiss Polska SP. z o.o. in Oborniki.
The dynamic market development of the last three years and especially the challenges in the MTB market segment make these measures unavoidable. The goal is to continue ensuring the competitiveness and independence of the Trickstuff brand.
“The decision to close the Pfaffenweiler establishment of Trickstuff GmbH in the Freiburg-Im-Breisgau region and thus to make the redundancies was not easy for us. The employees of Trickstuff have worked very hard on the development of the brand and the company in recent years,” explains Frank Böckmann, CEO and Chairman of the Board of Directors of AG. He further emphasizes: “We are aware that the enthusiasm of the team and the location in the Black Forest are a large part of the brand’s identity. Therefore, it is very important to us to carefully accompany the affected employees. We are conducting individual discussions about their professional future, with the aim of providing individual advice and support.”
The business and brand partners of Trickstuff were immediately informed about the upcoming changes after the internal communication on May 5, 2025 to enable a smooth transition. Ensuring service quality and the availability of spare and individual parts are the focus. The existing product portfolio of Trickstuff will continue to be available in consistently high quality and quantity through authorized partners (https://www.trickstuff.com/en/support/dealer-locator) as well as through the Trickstuff webshop (https://webshop.trickstuff.com).