Women in the Ski Industry | BLISTER Summit ’22 Panel Discussion

At our Blister Summit in Mt. Crested Butte, we talked with Kjerstin Klein (Winter Divas founder & co-owner of Willi’s Ski Shops); Louise Lintilhac (skier, writer, brand manager, & public relations); Andrea Charest (Mammut athlete, guide, & owner of Petra Cliffs); and Kara Williard (boot fitter & Blister reviewer) about the current state of women in the ski industry; where progress has been made; where the most work still needs to be done; the concept of “shrink it and pink it”; gender-specific vs. unisex products; mentorship; and more.

Presented by: Whistlepig Whiskey & Athletic Brewing

TOPICS & TIMES:

  • Introductions 00:00
  • Where has the most progress been made? 8:11
  • Where does the most work need to be done? 16:17
  • Bottom-Up vs. Top-Down Approach 24:07
  • “Shrink it & Pink it” 27:18
  • Gender-Specific vs. Unisex Products 35:27
  • “Recreational Skier” perspective 44:14
  • Audience Q&A: How to increase inclusion & representation? 52:40
  • Female product designers 56:59
  • Apparel Sizing 1:00:51
  • Micro-Aggressions & Mentorship 1:07:11
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