What is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know (Ep.78)

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Amaro is bitter, complex, and a little mysterious — and most people have no idea what it actually is. So in this episode, I talk with the folks behind Sennza Finne, a Seattle-based amaro producer making small-batch, seasonal expressions. We get into what amaro is (and isn’t); how their experience as bartenders shaped their process; and why every bottle they make is designed to reflect a specific season — not just its flavors. So whether you’re amaro-curious or already a bitter believer, this one’s for you.

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RELATED LINKS:
Blister Craft Collective
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Sennza Finne
What is Amaro?
Recipes
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TOPICS & TIMES:
What Is Amaro / Sennza Finne Amaro Line (3:43)
Why Produce Amaro? (7:11)
Origins of Sennza Finne (19:58)
Seasonality (22:03)
Amaro for Cocktails (29:27)
The Naming Process (36:17)
Production Methods (47:40)
Bottle Design (55:40)

 

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