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The last few years have been a tumultuous time for Kona Bikes, starting with the sale of the company back in 2022 to Kent Outdoors, and reaching the pinnacle in April of 2024 when they set up their tent at Sea Otter and promptly tore it back down — Kent Outdoors pulled the rug right out from under them and declared that Kona was no longer in business. A year later, I sat down with Kona founder Jacob Heilbron about why he and other Kona founder Dan Gerhard sold Kona to Kent Outdoors; what happened at Sea Otter; how things have been going since buying Kona back; rebuilding the brand image; what their future plans look like; and a whole lot more.
RELATED LINKS:
BLISTER+ Get Yourself Covered
TOPICS & TIMES:
A Quick Kona History (3:15)
The Decision to Sell Kona (7:28)
Kent Buys Kona (8:47)
From Record Sales to No Sales (9:41)
Kent Blows it with Direct-to-Consumer Strategy (12:19)
Kent Blows it Again with BOGO Sale (13:14)
The Kona Sea Otter Debacle (15:52)
Jake and Dan buy Kona Back (18:45)
What Motivated Dan and Jake to Buy it Back (21:29)
Kona’s Future (28:48)
Tariffs’ Affect on Kona (33:53)
Direction of new bikes (41:11)
The new Hei Hei (46:16)
What Jake is Riding (56:54)
Other new bikes on the horizon (1:00:24)
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
