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NNormal is a company we think you’ll be hearing about more and more in the coming years, and in today’s conversation, you’ll see why. I talk with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States; the NNormal name, its origin story, and its well-defined principles.
Note: We Want to Hear From You!
Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at info@blisterreview.com
RELATED LINKS:
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TOPICS & TIMES:
Shoutout to BLISTER+ Members (1:17)
Mallorca (2:23)
What is NNormal? (3:23)
The Origin Story (4:40)
Kilian Jornet (10:50)
Kilian’s Recent Performance at Western States (15:01)
The Name ‘NNormal’ (21:11)
NNormal’s Target Audience (22:52)
More on NNormal’s Principles (32:48)
Prototyping & Testing (43:56)
The Future of Trail Running (49:04)
1% For The Planet (53:52)
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
I have both the Tomir and Kjerag. Great shoes. Didn’t quite get 600 miles out of either, as the tread was worn too much for my liking after 300 miles, but the rest of the shoe should last much longer. Purchased both from SkimoCo in SLC.
And if you’ve ever met Kilian in the wild, he is a genuinely nice, kinda shy, guy. Also nice to hear they have “normal” trail runners running the business side of the company, vs. some mega-corporation.