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NNormal is a company we think you’ll be hearing about more and more in the coming years, and in today’s conversation, you’ll see why. I talk with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States; the NNormal name, its origin story, and its well-defined principles.
Note: We Want to Hear From You!
Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at info@blisterreview.com
RELATED LINKS:
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TOPICS & TIMES:
Shoutout to BLISTER+ Members (1:17)
Mallorca (2:23)
What is NNormal? (3:23)
The Origin Story (4:40)
Kilian Jornet (10:50)
Kilian’s Recent Performance at Western States (15:01)
The Name ‘NNormal’ (21:11)
NNormal’s Target Audience (22:52)
More on NNormal’s Principles (32:48)
Prototyping & Testing (43:56)
The Future of Trail Running (49:04)
1% For The Planet (53:52)