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This free, 30-second action on your part lets us know you value all the time & energy that goes into producing & publishing CRAFTED, and it ensures that we can keep the show going.
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- Open the Apple Podcast App
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- On Spotify, you need to listen to at least one episode before you can rate a podcast.
In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week I checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and we also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and we get into a little bit of all things ‘bitter’ in this conversation.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
RELATED LINKS:
Heaven 11
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SennzaFinne
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TOPICS & TIMES:
Tasting at Tales (5:14)
Partnerships with Breweries (12:56)
Distillation Collaboration with Old Log Cabin (23:28)
Ready-To-Drink Options (30:11)
Pop Up Bars (40:12)
SennzaFinne’s Lineup (44:00)
Last Leaf & Mezcal (47:09)
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
