TOPICS & TIMES:
- What separates Moment from other “indie” brands (2:55)
- Luke’s background & start with Moment (4:30)
- Taking a leap at SIA / Outdoor Retailer (11:25)
- Becoming CEO, lessons learned (15:55)
- Marketing do’s & don’ts (29:44)
- Moment’s biggest growth periods (32:35)
- How have tariffs affected manufacturing? (36:24)
- Would it be harder or easier to start Moment today? (38:09)
- Audience Q&A (Western vs. Proust) (40:14)
In our latest BLISTER Speaker Series at Western Colorado University, Moment Skis CEO, Luke Jacobson, talks about managing the significant growth of this indie brand; manufacturing in Sparks, Nevada; crucial decisions he’s had to make; how he would assess those decisions in hindsight; and more.
Did I hear some foreshadowing that you are going to have a heavier Bibby. Possibly in the form of a blister pro model?
Been on that Moment game since ’13 with the OG Bibby’s and the Belafonte’s. This was an awesome podcast to hear the origins, struggles and success. Really proud to be apart of the community. Everyone who rides a pair rips.
I’ve had many people ask about Moment on chairlifts and I always describe you guys as, “Camber in the streets, rocker in the sheets.”
You can have that one Luke, for a new pair ;)