Troy Rarick, Over The Edge Sports
Through a combination of trail building and shop owning, Troy Rarick helped turn Fruita, Colorado, from a bankrupt town into a mountain bike destination. It's a philosophy he's now spreading around the world.
Nick Cunkelman
PROFILE: Ibis Cycles
In 2005, Scot Nicol re-launched Ibis Cycles with the belief that bike-building should be as much about fun and creativity as it is about the latest bike technology. Seven years later, that belief remains intact.