The Strangest Bike? Structure Cycleworks founder, Loni Hull (Ep.38)

Structure Cycleworks founder, Loni Hull, goes on Blister's Bikes & Big Ideas Podcast to discuss his brand, linkage forks, suspension designs, & much more
Structure Cycleworks SCW 1

Structure Cycleworks arguably makes the coolest bikes out there — or the ugliest bikes out there. So we talked to Structure Cycleworks founder, Loni Hull, about why he introduced a front-linkage suspension design; why rear-linkage designs are everywhere, while front-linkage designs are utterly uncommon; and the pros and cons of bringing such an unorthodox bike to market. So whether you are a true bike dork or you just appreciate outside-the-box thinking and design, consider this is a ‘Must-Listen.’



  • Your background (8:42)
  • When & why did you start Structure? (13:53)
  • Learning curve? (27:32)
  • First racers on the bike (31:05)
  • Geometry & hard tails (31:58)
  • Benefits of Structure’s design (38:38)
  • Wheel sizing (45:22)
  • Durability (46:57)
  • Warranty (50:59)
  • Trajectory of the bike industry (53:08)
  • Market acceptance & adoption (55:45)
  • Loni’s Big Idea (1:00:53)

3 comments on “The Strangest Bike? Structure Cycleworks founder, Loni Hull (Ep.38)”

  1. A paradigm shift or a short term fad? Time will tell. Beauty is a fickle thing when it comes to function. If it works better than what’s out there, that’s beautiful for many. The innovation itself is cool. The fact that it looks like a huge mantis trying to eat a tire is what is most cool to me.

  2. I had the chance to bounce around on the SW1 last year and the highest compliment I can give it is that it felt like a normal bike.

    I’d buy one if I had the $$

  3. Keep up the good work Loni & crew! My respects for challenging the status quo. It’s so important to keep doing that.
    I’d think the MTB world was not that traditional and thus interested in new innovative designs and technologies. In my opinion it has been a proving ground for tech to trickle down to road racing and others. Heck I see Shimano Zee brakes being used on bakfietsen (cargo bikes).

Leave a Comment