Blister reviewer Will Brown happened to call me when I was about halfway through the bag, and he wanted to know about the amount of chip dust—too much or too little?
Personally, I prefer to err on the side of more rather than less when it comes to chip seasoning. And having now gone through three bags of these, I think El Sabroso hit the bulls eye: you rarely grab a chip out of the bag that is lacking in flavor, but your fingers and hands, t-shirt and jeans aren’t completely covered in atomic-orange granular glop.
Let’s now turn to the manufacturer’s claims.
1) “El Sabroso Salsitas Salsa Chips are authentic, gourmet tortilla chips flavored with mildly spicy salsa.”
It’s hard to know what constitutes “authentic,” and I’m pretty sure that the “gourmet” claim may be met with skepticism by one or two foodies who believe that “gourmet” and “purchased in a gas station” are mutually exclusive modifiers.
2) “Salsa Chips—With Real Tomato & Avocado”
If we’re left to ponder El Sabroso’s use of the terms “authentic” and “gourmet,” their use of the word “real” might also give us pause.
However, a quick check of the ingredients list will show that just after “Corn, Vegetable Oil, and Parsley Flakes,” is “Tomato Powder,” and six ingredients after that, “Avocado Powder.” See? Real.
El Sabroso Salsitas Chips are manufactured by the “Snak King Corporation,” of Los Angeles, California, and these guys really know what they’re doing. After all, they’re the Snak [sic] King!
And given that this is a “Product of the U.S.A.”—and an exceptional one at that—I, for one, would like to see a picture of a Spicy Salsa Salsita Chip added to the backdrop of the WIRELESS ACCESSORIES sign in Wellington.
Back in the day, Lay’s Potato Chips bet us that we couldn’t “eat just one.” But in terms of their comparative addictiveness, Lay’s chips are frozen broccoli, and Salsitas are crack cocaine.
And that really was my biggest problem with the 12-serving bag I purchased: I could not…stop…snaking [sic].
El Sabroso has created an intoxicating blend of Yeast Extract, Citric Acid, and Jalapeño Pepper (ingredients 11-13). But seriously, if ingredients 11-13 were instead Nicotine, Caffeine, and Heroin, I would be a whole lot less surprised.
Per serving, these chips will only load you down with 140 calories, 7 grams of Unsaturated Fat, 1 gram of Saturated Fat, and 160 grams of Sodium. Of course, only people on the East Coast who still think these are unbearably spicy could stop at one serving, so I’d advise multiplying these Nutritional numbers by five or six. Or twelve.
What is the ideal time of day to eat Salsitas Spicy Salsa Chips?
Over the course of my extended test, I found them to be amazing first thing in the morning, while the coffee was still brewing and before I’d brushed my teeth. And they proved to be a perfect way to cap off a very, very late Cinco de Mayo celebration in New Mexico.
El Sabroso Salsitas Salsa Chips are probably the best thing ever.
But use with caution. If you eat the whole bag in one sitting (or one ten-hour road trip), I can assure you, you will feel terrible.
And if you are dumb enough to eat the whole 12-serving bag and then continue to pound gas station coffee, you will likely wish you were dead.
Of course, only an idiot would do that.
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