Cassie Abel on Wild Rye, Women-Led Wednesday (Ep.57)

Wild Rye co-founder, Cassie Abel, goes on Blister's Bikes & Big Idead podcast to discuss founding the company, the goals of Wild Rye, the future of women's outdoor sports and businesses, and much more
Cassie Abel (photo courtesy of Wild Rye)

Our guest today is Cassie Abel, the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers — from beginners to pros — regardless of age, background, size, or skill level. But as you are about to hear, Cassie is not only running a women’s apparel company, she is working to change the entire business landscape for women.


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