Jason Levinthal is a pioneer in the world of modern skiing, and now, J Skis is opening their new “Intergalactic Headquarters” right on Main Street in Burlington, Vermont. So I headed to Burlington to check out the new space; ask J what inspired this move; get some predictions for the upcoming season; learn what trends J is seeing; and discuss one big thing that the entire ski industry needs to work on.
TOPICS & TIMES:
- J’s New Intergalactic HQ (3:47)
- Prediction: will more ski companies create spaces like this? (12:02)
- Other Predictions or Trends for this winter? (14:30)
- Why are we seeing fewer new ski companies? (20:13)
- Prediction: more consolidation in the ski industry? (24:01)
- Industry Opportunities (30:49)
- Attracting New Skiers (34:23)
- J Skis at the Blister Summit (37:03)
RELATED LINKS:
Jason, Your standup routine is getting well polished. I love it. I am proud of you.
Keep at it! I would love to stop by your new “tent” if I come to Vermont! Good luck to you.
Owner of a pair of Masterblasters and Metal skis. J’s is my Ski Company 100%.
Thrilled to ski on cool lookin skis that RIP. Thanks J Lev for all You do!!
Great conversation. As someone who started skiing at 34 with no instruction, I was extremely lucky to have a perfect first day of exceptional fun. Most don’t, and that’s something the snowsports industry needs to fix if skiing and boarding are going to grow.
J-Lev is somehow both old school ambassador and new school badass!
Love the j ski vibe as well as their skis. Thanks to Blister for not only turning me on to the best skis but also taking us deeper into the imaginative mind of JLev. I believe the collaborative model is the hope for the future on so many different fronts. Great conversation.
I always love the podcasts with J Lev! Sounds like I might get to meet him at the Summit, so that will be cool.