On GEAR:30, we talk with Oliver Steffen, founder and president of G3, about their new line of “R3” ski and snowboards, which G3 says are completely recyclable. We discuss how they accomplished this; the recycling process; how it can be more widely applied to the outdoor industry; why Oliver’s passion for innovation and problem-solving led him down this path, and more.

G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen (Ep.258)

We talk with Oliver Steffen, founder and president of G3, about their new line of “R3” ski and snowboards, which G3 says are 100% recyclable. We discuss how they accomplished this; the recycling process; how it can be more widely applied to the outdoor industry; why Oliver’s passion for innovation and problem-solving led him down this path, and more.