What is The North Face Futurelight? (Ep.74)

On Blister's GEAR:30 podcast, Sam Shaheen talks with The North Face's Scott Mellin about the brand's new fabric technology, Futurelight

The North Face is attempting to do something that many have tried, but few have succeeded: compete head-to-head with Gore-Tex in the waterproof / breathable fabric category. So we talked with Scott Mellin, the Global General Manager of Mountain Sports at The North Face, about their new fabric technology, Futurelight, the ideas behind it; what sets it apart in the waterproof / breathable fabric market; sustainability practices related to Futurelight; some stories from athlete testing, and much more.