What is The North Face Futurelight? (Ep.74)
The North Face is attempting to do something that many have tried, but few have succeeded: compete head-to-head with Gore-Tex in the waterproof / breathable fabric category. So we talked with Scott Mellin, the Global General Manager of Mountain Sports at The North Face, about their new fabric technology, Futurelight, the ideas behind it; what sets it apart in the waterproof / breathable fabric market; sustainability practices related to Futurelight; some stories from athlete testing, and much more.