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More and more women are riding mountain bikes, so why are there so few women-specific bike brands out there? It’s not just about making bikes for everyone — though that’s important, too. Kara Williard and I sat down with Ludi Scholz, the Off-Road Category Manager at Liv, to hear all about it.
RELATED LINKS:
TOPICS & TIMES
Ludi’s Background & Role at Liv (2:53)
Women-Specific Bikes (7:14)
Why This Matters (11:31)
Frame Design / R&D (15:14)
Suspension Tuning (21:09)
Liv’s Lineup (25:40)
Pique & Intrigue X (29:12)
What’s Next for Liv (32:02)
The Industry at Large (32:43)
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
