We discuss our new BLISTER Labs initiative with some of the key players involved (Jeni Blacklock, Sean Humbert, Greg Vanderbeek, and Lauren Cooper); our current and upcoming BLISTER Labs projects; and how the blend of quantitative and qualitative testing will help us learn more about product performance and help consumers make more informed buying decisions.
Presented by: Whistlepig Whiskey & Athletic Brewing
Learn more about Blister Labs here
Learn more about the Blister Summit here
TOPICS & TIMES
- Introductions 00:00
- Panelists’ Outdoor Backgrounds 15:02
- Upcoming Blister Labs Projects 27:06
- How to Quantitatively Test Skis 41:58
- Apparel: Quantitative vs. Qualitative Testing 43:16
- Develop New Products? 46:01
- How Blister Labs is Integrated into a Curriculum 49:21
- How / Where Will Data be Published? 52:32
- Intellectual Property 54:19
- Consumer-Facing Quantitative + Qualitative Combo 55:24
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Great discussion, Jonathan. This is really exciting stuff. All the participants are incredibly talented. I am curious as to how the gathered data is going to be shared among the industry producers since I am sure that some of their data is proprietary. I see this data really valuable to the smaller companies that don’t have the resources to gather this information. I can also see this valuable for all the members of this industry as an information hub since I have seen other companies work with local universities as an R&D source. I can’t wait to see where this goes as the wheels of technology start rolling ahead. This has some serious value for the future of our industry technology. Thanks.