How You Can Help Brands Go Climate Neutral (Ep.11)
These days, a lot of brands — and especially a lot of outdoor brands — like to talk about sustainability. But what concrete steps are companies actually taking to measure, reduce, and offset their carbon emissions? We talk to Climate Neutral CEO, Austin Whitman, about how Climate Neutral is enlisting brands to reduce and pay for their emissions and helping consumers to identify which brands are taking real action; the problem of “greenwashing”; the cost of reducing carbon emissions; the legitimacy of carbon offsets; and what individuals & companies can do right now.