REEB on Beer, MTB Design, & Doing Things Differently (Ep.121)

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REEB does a lot of things differently, from their founding in a brewery, to how they think about bike design and manufacturing. So this week on Bikes & Big Ideas, we spoke with REEB’s Jeff Lenosky and Adam Prosise about all of it, including the equally-interesting stories of how they both got involved with REEB, their current (and future) MTB lineup, & a whole lot more.
Adam Prosise with his custom REEB BREWser
REEB does a lot of things differently, from their founding in a brewery, to how they think about bike design and manufacturing. So this week on Bikes & Big Ideas, we spoke with REEB’s Jeff Lenosky and Adam Prosise about all of it, including the equally-interesting stories of how they both got involved with REEB, their current (and future) MTB lineup, & a whole lot more.
Welding frames in Lyons, Colorado.
REEB does a lot of things differently, from their founding in a brewery, to how they think about bike design and manufacturing. So this week on Bikes & Big Ideas, we spoke with REEB’s Jeff Lenosky and Adam Prosise about all of it, including the equally-interesting stories of how they both got involved with REEB, their current (and future) MTB lineup, & a whole lot more.
Maxing out travel on a REEB SST prototype.
REEB does a lot of things differently, from their founding in a brewery, to how they think about bike design and manufacturing. So this week on Bikes & Big Ideas, we spoke with REEB’s Jeff Lenosky and Adam Prosise about all of it, including the equally-interesting stories of how they both got involved with REEB, their current (and future) MTB lineup, & a whole lot more.
REEB SST
REEB does a lot of things differently, from their founding in a brewery, to how they think about bike design and manufacturing. So this week on Bikes & Big Ideas, we spoke with REEB’s Jeff Lenosky and Adam Prosise about all of it, including the equally-interesting stories of how they both got involved with REEB, their current (and future) MTB lineup, & a whole lot more.
REEB gearbox prototype design

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Mountain bikes and beer are a classic combination, but there aren’t many bike companies that were literally founded in a brewery. REEB is one, though (the name is a clue there), and as you might expect from a bike company with as interesting an origin story as theirs, REEB does a lot of things differently. So we sat down with Jeff Lenosky and Adam Prosise to get the rundown on the company history; talk about their model lineup and how each one came about; discuss manufacturing frames in Colorado, and a whole lot more.

TOPICS & TIMES:

  • REEB’s origin story (3:16)
  • Jeff & Adam joining REEB (7:01)
  • REEB’s design philosophy (15:38)
  • Redikyelous (20:11)
  • Sqweeb (21:45)
  • SST (28:09)
  • BREWser (38:32)
  • Jeff’s Big Idea (49:27)
  • Adam’s Big Idea (50:16)

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3 comments on “REEB on Beer, MTB Design, & Doing Things Differently (Ep.121)”

  1. Sweet podcast. I didn’t know anything about REEB before this and it’s certainly piqued my interest. Any chance on a review of their SST or Sqweeb?

  2. Great podcast!! I’ve got an SST on order and can’t wait for it to make its way down to Australia! It’s the bike I’ve been waiting for someone to make for ages now.

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