MADE is a new company that’s setting out to make custom technical apparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about why they started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.)
TOPICS & TIMES:
- Co-founder backgrounds (04:63)
- How did you all meet? (06:26)
- MADE’s mission statement (09:46)
- How do companies decide what’s a S,M,L,XL, etc? (10:23)
- MADE’s measuring process (13:49)
- Modular designs (15:16)
- When does MADE launch? (17:18)
- Who is the MADE customer? (19:34)
- Industry sizing standards — or the lack thereof (21:27)
- Materials (22:43)
- Feature Sets (26:43)
- Anorak Fight! (30:49)
- Sustainability (37:03)
- Time from placing order to receiving product (39:34)
- Circularity (43:22)
- Inclusivity & removing the concept of gender (44:50)
- The present & future of MADE (47:07)
- What We’re Celebrating (50:36)
RELATED LINKS
- MADE’s Indiegogo campaign
- Blister Recommended Shop: The Ski Monster
- Bikes & Big Ideas: Cassie Abel, Wild Rye
Took my not off the rack body straight to the website. Will keep going back until the customisation suggested in the pod cast is made available.
Luke, what customization are you hoping to see that isn’t yet available?
Just placed my order today, Maximizer – can’t wait for all my custom pockets :)