How Outdoor Companies are Helping to Fight COVID-19

Outdoor Industry Brands helping to fight the COVID-19 pandemic; Blister
Yeti face shields, made in collaboration with Smith & Black Diamond.


Two weeks ago on our Bikes & Big Ideas podcast, we talked with some of the founders and CEOs of Shaggy’s Skis, Kitsbow, & Industry Nine, about how their companies had pivoted to produce “PPE” (personal protective equipment) that is still in very short supply during this COVID-19 pandemic.

We’d encourage you to listen to the episode, since a lot of the decision-making processes and the steps taken to change production are similar to how some of the companies below have pivoted.

And as we noted on that podcast, there were a number of other companies that were taking steps to contribute. So we’ve put together an updated list of outdoor companies that are doing their part to help. We’ll try to keep this list updated as we learn of more initiatives by more brands, and feel free to leave a comment below if you know of any companies that should be included.

Finally, we are acutely aware that many companies are contributing significantly right now simply by figuring out how to keep their staff employed, and keep them safe. And we very much appreciate and applaud those efforts, too.

  • Adidas: partnered with Carbon to make face shields
  • Allied Feather & Down: manufacturing fabric face masks & donating one face mask for every mask purchased.
  • Arcade Belts: ordered & donated face masks
  • Arc’teryx, Mustang Survival, & Boardroom Clothing: producing reusable medical gowns
  • Brooks: pledged to donate 10,000 pairs of shoes to healthcare workers
  • Burton: donating 500,000 N95 masks (200K donated so far); producing fabric face masks & face shields; donated 1,300 goggles to Goggles For Docs; offering 50% off for healthcare workers.
  • Canada Goose: producing scrubs & patient gowns
  • Carhartt: producing medical gowns & face masks
  • Cascade Designs & Kaas Tailored: producing face masks
  • Chaco: producing face masks
  • Clif Bar: donated 3 million bars to healthcare workers
  • Cotopaxi: All proceeds of their OneUtah shirts will go to COVID-19 response; all donations to the Cotopaxi Foundation go to the IRC Crisis Response Fund; launched the Questival Quaranteam event with all proceeds going to the IRC Crisis Response Fund.
  • Daleboot: producing face shields
  • DPS, Petzl, Goal Zero, Eastman Machine Company: collaborating to produce face shields
  • Duluth Pack & Stormy Kromer: producing medical gowns
  • Eddie Bauer & Flowfold: producing face masks
  • Fischer (distributes Uvex in the USA): donated 1000 Uvex goggles to Goggles for Docs
  • Folsom Skis: producing face shields
  • Goggles for Docs: connecting skiers, snowboarders, and brands with hospitals to help them donate goggles to healthcare workers. If you have extra goggles you can donate, click here.
  • G-Form: producing face shields
  • Hoka One One: donated 5,000 shoes to healthcare workers & is donating $1 million USD to those fighting COVID-19 & small businesses
  • Industry Nine: helping Kitsbow to produce face shields & working to shift their machinery to help make parts for ventilators
  • Jason Levinthal & Maker Exchange: connecting hospitals with many of these companies who are now making PPE, and also helping manufacturers connect with others for designs, fabrics, labor
  • Keen: donated 100,000 shoes to frontline workers
  • Kitsbow: producing face shields & face masks
  • La Sportiva: their Italian factory is producing face masks and gowns
  • Melanzana: producing face masks
  • Merrell: donated 1,200 pairs of shoes to hospitals around Grand Rapids, MI
  • Mystery Ranch & Nite Ize: producing face masks
  • Nathan, Trail Sisters, & Merrell: partnered to start the Camaraderie Challenge, which is raising money for the CDC’s Emergency Response Fund and encouraging people to run & share their miles with a goal of 25K miles.
  • New Balance: producing face masks, and donated $2 million to Global Giving, No Kid Hungry, & local food banks in Boston
  • The North Face: pledged to donate 60,000 gloves to healthcare workers & donate $1 million USD to outdoor communities most critically impacted by the pandemic.
  • North x North: 15% off their handkerchiefs & neck gaiters, & donating 10% of the proceeds to
  • Orvis: producing face masks
  • Osprey: producing face masks
  • Outdoor Research: producing a variety of face masks
  • Parlor Skis: producing face shields
  • Shaggy’s Skis: producing face shields
  • Simms: producing reusable medical gowns
  • Skida: producing face masks
  • Specialized: donating bikes to essential workers & is working to donate 1 million face masks to hospitals via Specialized’s supply chain connections.
  • Spark R&D: producing parts for the reusable Montana Mask
  • Superfeet & Pioneer Aerofab: producing face masks & hoods
  • Swiftwick: for every pair of socks purchased, they are donating a pair of compression socks to healthcare workers.
  • Topo Designs: producing face maks, with a goal of 10,000
  • Under Armour: producing face masks, shields, and packs for healthcare workers and pledged $2 million to Feeding America & Good Sports
  • Venture Snowboards: producing face shields
  • Wild Rye: for every purchase over $50, they’ll donate 50 masks to Masks for Mountain Towns
  • Yeti, Black Diamond, Smith: collaborating to produce face shields
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2 comments on “How Outdoor Companies are Helping to Fight COVID-19”

  1. Shaggys’ shared their face shield design with Parlor and so now they’re producing them as well.

    Well done guys!

  2. How did Burton miss your list? 500K N95 masks donated to Dartmouth and NYC hospitals, supporting and donating to goggles for docs, sewing masks. And telling people to “stay the f@ck home” (their words, not mine).
    Thank you for your list. I’m an Anesthesiologist and sincerely appreciate that companies and people are contributing to myself and my colleagues. I know who my companies are – it is bigger than dollars and cents. Thank you.

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