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How do you grow a national beverage brand without investors, trend-chasing, or artificial ingredients? Dram began as an all natural cocktail bitters producer, and (unintentionally) went on to become the leader in the ‘functional beverage’ space.
Today, I talk with Dram founder, Shae Whitney, about Dram’s unlikely origin story; what led her to start making bitters with real botanicals; building a business in a Colorado ghost town; the strange history of their original production space; and how Dram navigated the rise of functional beverages without chasing trends.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
RELATED LINKS:
Blister Craft Collective
Become a BLISTER+ Member
Dram
The Poor Farm
Dark Side of the Mountain
TOPICS & TIMES:
What is Dram (2:16)
First Flavor Profiles (5:05)
Crafting Bitters (7:06)
Production in Silver Plume (10:56)
Moving to Salida (27:20)
Botanical Seltzers (33:20)
Most Popular Expressions (37:15)
N/A Bitters (38:48)
The Functional Beverage Category (39:48)
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