Icelantic Skis Founder, Ben Anderson, on the Lucky Breaks, Tough Beats, & Key Moments in Building Icelantic (Ep.261)

So how much of the Icelantic story do you know? Turns out, it’s a great one, and this is a really fun conversation with Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where the name and their logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more.

TOPICS & TIMES:

  • What is Icelantic? (5:34)
  • Ben’s background (7:22)
  • When did you decide to start a ski company? (12:55)
  • College (15:54)
  • Names & Logos (25:22)
  • Funding (32:04)
  • First Tradeshow (36:18)
  • Manufacturing (38:48)
  • Prototyping & Development (46:30)
  • Expanding into Other Product Lines (54:03)
  • Winter on the Rocks (1:05:15)
  • What’s Next? (1:19:15)

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