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Based in Vermont, where they still make their products, Bag Balm is an American company with a 125-year history and one very remarkable story. It’s hard to imagine many companies (and product lines) that started with more humble and mundane origins, then found the most exotic users, and also the most hard-core users.
Joining me to talk about it all is the president of Bag Balm, Libby Parent, and in addition to hearing about cow udders, celebrity endorsements, and their products’ countless uses, you get to hear a great lesson on how to steward a company with such a rich history into the modern world.
TOPICS & TIMES:
From Cow Udders to Celebrity Endorsements (2:38)
BLISTER & Bag Balm & Strange Uses (20:04)
Changes to the Formula (24:34)
Made in Vermont (27:36)
Marketing Product Uses & Discovering New Ones (31:01)
Bar Soap & (Serious) Exfoliation (35:08)
Stewarding a 125-Yr-Old Heritage Brand (40:08)
Most Common Uses & Emotional Support Chickens (47:36)
How Libby’s Background Informs Her Work at Bag Balm (53:33)
RELATED LINKS
Blister Craft Collective
Become a BLISTER+ Member
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
