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Zerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and manufacturing; comparisons between the Zerno Z1 and the new Z2; and more.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED
RELATED LINKS:
Blister Craft Collective
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TOPICS & TIMES:
Craft Collective (2:22)
Intro / What Vel Drank This Morning (3:10)
How Fast Is Fast for Pulling Shots (8:00)
How Did He Start Making Coffee Grinders (10:15)
Aesthetics and Machining (21:31)
Value of Lasting Builds (29:13)
History of Making the Grinders: Trial and Concept (35:43)
Burr Size and Why It Matters for Clarity (44:04)
Listening to The Users (1:03:15)
Z2 Update and High Tolerance Manufacturing (1:04:05)
Made in Chicago (1:10:34)
Future of Zerno (1:17:03).
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