Last week, it was announced that Jason Levinthal had sold 4FRNT Skis. So we talked to Jason about how this deal came about; learn the background of the new leadership group at 4FRNT: Charlie Johnson, Ebi Lange, & Will Armenta; ask what the group does and doesn’t intend to change about the brand; and more.
BE SURE TO CHECK OUT: blister.getspot.com
TOPICS & TIMES:
- Sale of 4FRNT (3:33)
- 4FRNT introductions (5:16)
- What are the opportunities for 4FRNT? (32:22)
- Pricing of skis (36:14)
- 4FRNT athletes (42:18)
- Jonathan’s new role at 4FRNT (51:24)
I was already optimistic last week when the sale of 4FRNT was announced. Listening to the backstory of these guys , their relationship with skiing and how they’re keeping on a bunch of people (Jlev temporarily , Hoji , Thayne , etc) pretty much cemented in my mind that they will do a solid job with the brand moving forward.
BTW , cant wait to get me hands on the new Raven Tourlock! It’s gonna be a good season!
Great interview and sounds like the (mostly new) 4frnt crew is great – passionate, but also focused on maintaining a sustainable business for the longhaul.
The Raven tourlock (to replace my old great regular Ravens) is next on my list… Unless you guys put out a throwback EHP Pilsner! Do a limited run, all pre-ordered, can show up next year. Great nod to the early Hoji days. And still such an awesome ski. Come on!
+1 for a EHP re-edit.