New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)

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For our first episode of Blister's CRAFTED podcast, we’re talking with Brandon Capps, the founder and owner of New Image Brewing. Brandon is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently, so we cover all of that; what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.
Jonathan & Brandon at New Image Brewing
For our first episode of Blister's CRAFTED podcast, we’re talking with Brandon Capps, the founder and owner of New Image Brewing. Brandon is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently, so we cover all of that; what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.
Jonathan & Brandon out for a ride
For our first episode of Blister's CRAFTED podcast, we’re talking with Brandon Capps, the founder and owner of New Image Brewing. Brandon is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently, so we cover all of that; what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.
Brandon out for a ride
Brandon skiing at A-Basin
Brandon skiing at A-Basin
New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)
New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)
New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)

Today, we’ve got the very first episode of our latest podcast, CRAFTED. On CRAFTED, we dive deep into the craft world to explore how things get made, and do so with the remarkable people who insist on making things well.

We’re kicking off the podcast by talking with Brandon Capps, the founder and owner of New Image Brewing in the Denver area of Colorado. Brandon is not only part of the reason we launched CRAFTED, he’s also someone who is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently. We cover all of that and more, including what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.

TOPICS & TIMES:

  • Jonathan & Brandon’s history (2:31)
  • CRAFTED Kick Off (6:35)
  • What is New Image Brewing? (8:15)
  • Growing a brewing company (11:53)
  • What we’re drinking (Fanny Pack) (14:51)
  • How New Image does things differently (19:25)
  • What makes a “Craft” company? (24:30)
  • Brandon’s background in engineering (30:28)
  • Brandon’s evolving personal preferences (36:08)
  • Curveball: psychedelic revolution (40:55)
  • ABV pop quiz (48:31)
  • Future segment: How to Pour Beer (49:53)
  • What other breweries inspire Brandon? (54:36)
  • One-offs vs. year-round beers (1:01:35)
  • Where is New Image found? (1:05:36)

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2 comments on “New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)”

  1. Holy shit–such a great kickoff!

    Psychedelics: I don’t do them any more, but they me helped me to not only see what an incredibly special, improbable, and fragile opportunity life is but also realize that a lack of physical coordination in my childhood was caused by self doubt. I suspect I ski better because of the experience–which is, of course, the most important result.

    Loved your guys’ definition of craft, too.

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