TOPICS & TIMES:
- Guerrilla Gravity’s modular design (1:55)
- Downcountry Bikes (8:27)
- Which bike categories are shrinking? (15:20)
- Mullet Bikes: just a fad? (17:04)
- Bike industry marketing lingo (20:22)
We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.