TOPICS & TIMES
- Elorie’s background (4:12)
- Current bike industry trends (16:04)
- “Entry level” prices (25:23)
- Pivot’s frames (31:52)
- Ride Tuning (35:22)
- ‘Women Specific’ bikes (38:34)
Elorie Slater runs the marketing department for Pivot Cycles. She was in Crested Butte last week on bike-riding getaway with her husband, but she interrupted her vacation to have a long, wide-ranging conversation in Blister HQ, and I knew that I wanted to get her on Bikes & Big Ideas soon.
So in today’s conversation, Elorie talks about her quite unusual path to becoming the head of marketing for Pivot; her take on the bike industry in the time of COVID, and where the industry goes from here; bike prices and “entry level” pricing; and the notion of women-specific gear and female participation in mountain biking.