TOPICS & TIMES
- Growing up in Alaska (3:47)
- Studying in Africa (13:24)
- Starting Borealis Fat Bikes (16:29)
- Why did you leave Borealis? (25:00)
- Starting Why Cycles (34:37)
- Starting Revel Bikes (43:42)
- What differentiates Revel’s bikes? (50:41)
By the time he was in his mid-20s, Adam Miller had already founded three bike companies — Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s a pretty wild backstory, and Adam sat down with us in Blister HQ to spell it all out like he never has before. We talk about growing up in Alaska, starting — and running — his first bike company as a 21 year old college kid; selling that same company and going on to found Why Cycles and Revel; and what makes Revel bikes different and, what he believes makes them better.
Interesting show. Question: DTC brands promise something different than a bike shop—often more bike/spec for your money. The bikes I checked online seemed pretty close in pricing to a shop bike?