TOPICS & TIMES:
- Julian & Flo’s background (1:00)
- Sustainability practices (5:55)
- Poly Bags (11:14)
- What are the big sustainability problems you can solve? (22:20)
- Wearing atmosphere-captured carbon?? (24:10)
- Castor Bean Oil (28:00)
- Cost vs. Performance (31:50)
- Converting sugar cane into polyester? (34:12)
- Picture Organic’s “Xpore” (36:40)
Some of the sustainability practices of Picture Organic Clothing are familiar — recycled nylon and polyester; responsibly sourced wool; organic cotton; PFC-free DWR’s; the list goes on.
But Picture is going way beyond these more common practices with things like castor bean oil waterproof membranes and sugar cane waste-derived polyester, and they are attempting to eliminate polybags from their entire supply chain. So Sam Shaheen sat down with Picture’s co-founder, Julien Durant, and their sustainability manager, Florian Palluel to talk about these ambitious projects. And then we go in-depth on the new air-permeable membrane, Xpore, that they are putting in direct competition with Gore Pro and TNF Futurelight.