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“When we’re out there putting our bodies on the line, the last thing we want to be thinking is, am I going to be looked after if this goes wrong?” — Atomic athlete, Jossi Wells
Today we’re talking with Atomic skiers Jossi Wells, Tonje Kvivik, and Noah Wallace about a topic that almost never gets discussed publicly, yet it’s an issue that most sponsored outdoor athletes have to deal with: as a professional athlete, it’s your job to go out there and push yourself and try to push the limits of your sport, while also having to take responsibility for the consequence when things go wrong.
It’s been a longstanding issue in the freeski world, across snowboarding, biking, climbing, and other sports, and while we all love watching athletes put themselves on the line, when injuries happen in that pursuit of pushing what’s possible, most of us then can only offer these athletes our best wishes on social media and our hopes that they heal up soon.
But today, I’m happy to announce a new development that we think will set a new standard in the outdoor industry. Atomic has committed to covering their international freeski athletes with BLISTER+ outdoor injury insurance, and Atomic is the first outdoor brand to provide this level of coverage to their sponsored athletes.
RELATED LINKS:
BLISTER+ Get Yourself Covered
TOPICS & TIMES:
Noah Wallace’s Story (3:21)
Tonje Kvivik’s Story (7:33)
Jossi Wells’ Story (8:32)
Atomic’s Decision to Cover Their Athletes (10:06)
Tonje’s Experience with Insurance (12:01)
Jossi on Trying to Get Coverage (14:27)
Getting Hurt When You Least Expect It (19:50)
Jonathan’s Injuries (32:50)
GofundMe Culture (43:43)
How Do We Create a Culture Shift? (46:46)
Tonje, Jossi, & Noah’s Plans for The Season (52:54)
CHECK OUT OUR OTHER PODCASTS (click each to learn more):
Does blister+ included coverage from injuries sustained during competition?
Yes
why would it not be a work comp case if the injury happened when filming for the sponcer ?
Short answer: it’s complicated.
Longer answer: it’s still complicated, but in some cases, it might be, depending on a whole host of variables. But most athletes are independent contractors, and most days of the year, athletes are not ‘on set’ (if you will) filming for a specific sponsor.
In 99% of sponsor relationships the athlete is not an employee. They also have many sponsors typically so figuring out who is responsible would not smoothly to say the least.
they sure deserve the coverage. i used to own a ski school and race programs and at the time it was common to contract them but i wasn’t comfortable with that and was correct buy employing them with comp. good for atomic. Wonder what teton does or doesn’t do for those skiers ?
Hi guys!
Thank you for a great and interesting podcast. I think you are doing an amazing job with Blister+ for everyone who is underinsured or lacks a social safety net in the country where they live.
However, I don’t quite understand the business model of mixing the insurance with the content you create? It’s a bit like forcing someone to buy fire insurance when they just want to go to the movies. I can’t quite wrap my head around that model, and I think you might be missing out on a lot of customers who are willing to pay for your content but have no need for the insurance.
All the best, Stefan
Thanks for the kind words, Stefan. To make a long story slightly shorter:
To be able to offer this coverage (1) to anyone and everyone in the world, and (2) have it work everywhere in the world – we had to structure it this way. (Reminder: we’re working with a very large insurance company to underwrite this policy, and there are certain rules of theirs that we have to abide by, or this all disappears.)
So we had a decision to make. And our decision was to structure things in the way that would allow us to provide this coverage to the many skiers, snowboards, mountain bikers, cyclists, etc. who would benefit from it.
And for those people who might not need the injury coverage? Well, the good news is that they are in a much better position than all of the people who do.
And our intention is to bake more and more benefits into the membership to make it increasingly valuable for people, whether or not they are interested in the injury coverage. For example, we’ll start rolling out soon our ‘Blister Resort Guides’ which we think will be of significant value to a lot of people.
Furthermore, people still have the option to subscribe to our Digital Access Pass, and / or purchase the Buyer’s Guide:
https://blisterreview.com/blister-store
We know we can’t make 100% of people happy 100% of the time. But we hope, at least, that people will appreciate that we’re trying to do something good for the greater outdoor community, and I think Jossi, Tonje, and Noah did a really good job of laying out why something like BLISTER+ is really needed.
Hi Jonathan,
Thank you for your response. I understand that it’s complex and that you are doing your best. I’m glad to hear that you are continuously iterating on the business model.
Today, the gap between Blister+ and the digital subscription is too large (in my opinion).
But there’s no doubt that something like Blister+ is needed by many out there, and I would definitely have subscribed if I didn’t already have good coverage through our welfare system.
All the best
Stefan
I read the policy covers skiing, but does that include alpine ski racing (timed events on a race course SG/GS/SL) and race training in Europe?
Yes