Blister Labs: Blister Community Reviews Update (Ep.257)

Too often, the consumer reviews you find online are incomplete and unhelpful. But through our Blister Labs partnership with Western Colorado University & the University of Colorado Boulder, we’re working to change that. With Blister Community Reviews, we are creating a better method of gathering, synthesizing, and displaying user feedback from people of all shapes, sizes, ability levels, and locations, to produce even more helpful consumer product information for outdoor enthusiasts all around the world. On GEAR:30, Luke Koppa and Jonathan Ellsworth discuss the origins of our Blister Community Reviews initiative; the takeaways from our beta testing at Blister Summit 2023; our goals for the future; and more.
Testing pow skis at Blister Summit 2023 (Mt. Crested Butte, CO)

Too often, the consumer reviews you find online are incomplete and unhelpful. But through our Blister Labs partnership with Western Colorado University & the University of Colorado Boulder, we’re working to change that. With Blister Community Reviews, we are creating a better method of gathering, synthesizing, and displaying user feedback from people of all shapes, sizes, ability levels, and locations, to produce even more helpful consumer product information for outdoor enthusiasts all around the world.

Luke Koppa and I discuss the origins of our Blister Community Reviews initiative; the takeaways from our beta testing at Blister Summit 2023; our goals for the future; and more.

TOPICS & TIMES:
Blister Community Reviews: Background & Origins (4:17)
Takeaways from Beta Testing (16:58)
Going Forward: Goals & Timeline (22:10)
Crashes & Close Calls (29:34)
What We’re Celebrating (40:20)

RELATED LINKS:
Blister Labs: Learn More
VIDEO: Blister Labs Summit Panel
Become a Blister Member

CHECK OUT OUR OTHER PODCASTS (click each to learn more):

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4 comments on “Blister Labs: Blister Community Reviews Update (Ep.257)”

  1. Nothing like getting some Blister Summit boots fitted by a cool Canadian dude and then seeing him up on the pro skier panel later that evening!

  2. Cool idea Blister people! A couple thoughts…

    – There’s a homegrown ski quiver database that got started on TGR. Some good info, and open to anyone. Would be cool for you all to capture quiver info as part of your reviews – ie, I like this ski and it really complements this other ski or two…

    – To that point, would be cool to have reviews on some older gear – some classics, and also for those looking to the used market for skis, bikes, etc.

    – I know you all interviewed Marshal Olson of Heritage Labs. Be sure to review some of their skis!

  3. This sounds great. I look forward to providing feedback on purchases motivated largely by Blister reviews and making arguments for why I agree or disagree.

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