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Jeremy Jones is back on GEAR:30, and this time, he brought along with him Xavier Nidecker, global brand director of Jones Snowboards, to talk about Jones’ new Re-Up Tech — what it is, how it works, why it matters, and what it could mean for the greater ski & snowboard industry. We also discuss FIS, POW, and climate change, and I solicit some advice about which board Jeremy and Xavier think I ought to get on as a never-ever.
TOPICS & TIMES:
Update: Blister Crash Course Video (2:00)
Circularity (4:26)
Re-Up Tech vs. Virgin Materials (7:28)
Shipping & Collecting Dead Snowboards (15:24)
Which Parts of the Dead Boards Get Used? (27:56)
Small Steps & Big Solutions (38:56)
Jones’ Fair Trade Certified Factory (48:22)
FIS, POW, & Climate Change (49:50)
Which Snowboard Should JE Start On? (1:10:09)
Crashes and Close Calls (1:15:10)
RELATED LINKS:
Episode Sponsor: OpenSnow.com/Blister
Get Yourself Covered: BLISTER+
Very cool, thank you!
Tha is super cool! So often recycling these sorts of products means shredding them, and then you lose a lot of the performance characteristics.
So, really awesome that they figured out a way to keep the structural characteristics in tact