The Rise — and Rise — of Brad Simms (Ep.73)

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Few (if any) riders have the power, balance, & creativity of Brad Simms. So you might assume it’s been a pretty quick and easy path to prominence for someone this unique. But it hasn’t been an easy road, and in this episode of our Bikes & Big Ideas podcast, Brad spells it all out; talks about how close he came to calling it quits; his new partnership with Canyon bikes; his interest in all types of riding; and more.
Brad Simms on the Canyon Spectral (photo courtesy of Canyon)


Few (if any) riders have the power, balance, & creativity of Brad Simms. So you might assume it’s been a pretty quick and easy path to prominence for someone this unique. But it hasn’t been an easy road, and in this conversation, Brad spells it all out; talks about how close he came to calling it quits; his new partnership with Canyon bikes; his interest in all types of riding; and more.

TOPICS & TIMES:

  • Brad’s history (1:53)
  • Early influences & riding styles (14:33)
  • Fear (22:39)
  • Competing against yourself (24:45)
  • Riding in 100+ countries (28:26)
  • Partnering with Canyon Bikes (36:35)
  • Filming for Taco Bell (42:19)
  • Future plans (43:33)

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