Unlikely Hikers & the Evolution of the Outdoor Industry (Ep.86)

Unlikely Hikers founder, Jenny Bruso, goes on Blister's Off The Couch Podcast to discuss founding the organization, its purpose, what they've already achieved, and what they plan for the future
Unlikely Hikers founder, Jenny Bruso (photo by Chelsea Parrett)

If you want to understand one of the most important developments currently taking place in the outdoor industry, then this conversation is for you. Jenny Bruso is the founder of Unlikely Hikers, and what she has started is a movement that is growing fast, and for good reason. See why.

TOPICS & TIMES:

  • Life, presently (1:32)
  • Navigating social media & the digital world (3:54)
  • The mission of Unlikely Hikers (15:32)
  • Main takeaways so far from Unlikely Hikers? (27:41)
  • Plus-size apparel & gear (31:35)
  • Getting real about “average” size (39:25)
  • Proving to gear makers that there’s a market (43:36)
  • Jenny’s Unlikely Hikers podcast (52:06)
Unlikely Hikers founder, Jenny Bruso, goes on Blister's Off The Couch Podcast to discuss founding the organization, its purpose, what they've already achieved, and what they plan for the future
Unlikely Hikers Group Hike

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