Ski Industry | Blister

Brand Building, Trend Chasing, & Our Advice to Ski, Bike, & Running Shoe Companies (Ep.259)

May 8, 2023 by Jonathan Ellsworth

Blister founder, Jonathan Ellsworth, talks with Blister bike editor, David Golay, and running editor, Matt Mitchell, about all of these topics and how companies can reduce customer confusion and strengthen their brand identity.

J Skis founder, Jason Levinthal (Ep.232)

October 24, 2022 by Jonathan Ellsworth

Jonathan met up with Jay Lev last week at the new J Skis Intergalactic HQ in Burlington, VT. They discuss J’s new space; predictions for the upcoming season; industry trends, and one big thing that the entire ski industry needs to work on.

Blister Outdoor Gear review Crested Butte

Without Precedent: COVID-19, Ski Area Closures, & Ski Towns (Ep.122)

March 16, 2020March 16, 2020 by Jonathan Ellsworth

We talk to veteran ski industry reporter, Jason Blevins of the Colorado Sun, about the COVID-19 pandemic and this past weekend’s historic and abrupt mass closure of ski areas. We discuss what, exactly, is going on; what is likely to come next; the impact on ski towns; and what each of us should and shouldn’t be doing right now.

20 Questions: Jason Levinthal, J Skis

October 29, 2013October 28, 2013 by Jonathan Ellsworth

Jason Levinthal, the founder of LINE Skis, is on to a new project: "I want to do everything the exact opposite of what's being done today."