Improving Performance by Rethinking Fit? BOA Fit System (Ep.75)

Most of you are familiar with the BOA fit system, but do you know what BOA is up to today? Or maybe you’ve thought, What’s wrong with regular shoe laces? We went to the BOA Performance Fit Lab to learn more; hear why they see a big opportunity in trail running shoes; and see how they are working with companies to optimize products.

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