Specialty-running stores often act as community hubs, places where runners of all skill levels can gather to learn, connect, and train. However, the demographics these small businesses cater to frequently fail people of color. So, we spoke to Victor Diaz, owner of Renegade Running, a run-specialty store rooted in Oakland, CA, to learn about how he’s creating a space that’s engaged with and reflective of the diverse culture it helps serve.