On GEAR:30, we talk with Oliver Steffen, founder and president of G3, about their new line of “R3” ski and snowboards, which G3 says are completely recyclable. We discuss how they accomplished this; the recycling process; how it can be more widely applied to the outdoor industry; why Oliver’s passion for innovation and problem-solving led him down this path, and more.

G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen (Ep.258)

We talk with Oliver Steffen, founder and president of G3, about their new line of “R3” ski and snowboards, which G3 says are 100% recyclable. We discuss how they accomplished this; the recycling process; how it can be more widely applied to the outdoor industry; why Oliver’s passion for innovation and problem-solving led him down this path, and more.
Story Time With Ryan “R-Dog” Howard (Ep.182)

Story Time With Ryan “R-Dog” Howard (Ep.182)

Ryan “R-Dog” Howard is one of the most stylish mountain bikers of all time, and it turns out he’s quite the storyteller, too. We sat down with Ryan to chat about everything from his four appearances at Red Bull Rampage; his absurd new “company vehicle;” and what Ryan describes as “the best trip of his life — even though it ended with a broken leg; and a whole lot more.
How do you define “consistency” — the ability to produce the exact same thing time & time again, or is it producing a product that is never exactly the same, but is always of high quality? That question is at the heart of this CRAFTED podcast conversation about official offerings vs independent bottlings, but Matt and Jonathan also find time to talk about Scotch and spit buckets; Matt’s current top-3 ‘hottest’ Scotch brands; the short lifespans of humans vs the long lifespans of craft categories; upcoming ski trips to Japan (Blister members, listen up); and more.

Amateur Hour: Atomic’s Matt Manser on Scotch, Part 3 (Ep.33)

How do you define “consistency” — the ability to produce the exact same thing time & time again, or producing a product that is never exactly the same, but is always of high quality? That question underlies our talk of official offerings vs independent bottlings, and we also talk about Scotch and spit buckets, Matt’s current top-3 ‘hottest’ Scotch brands, and more.