Shop Talk: Willi’s Ski & Board on Ski Shops as Conduits and Founding Winter Divas (Ep.224)
Kristin Sinnott and Kara Williard caught up with Kjerstin Klein, co-owner of Willi’s Ski and Board, to talk about Kjerstin’s amazingly diverse background; what it means to stay innovative and adaptable as a local, family-run business; the vital role that local ski shops play in the ski industry; why Kjerstin founded the Winter Divas women’s focus group to help guide the industry, and more.
