For our first episode of Blister's CRAFTED podcast, we’re talking with Brandon Capps, the founder and owner of New Image Brewing. Brandon is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently, so we cover all of that; what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.

New Image Brewing on Constant Experimentation, Inspiration, & Evolution (Ep.1)

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For our first episode of CRAFTED, we’re talking with Brandon Capps, the founder and owner of New Image Brewing. Brandon is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently, so we cover all of that; what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.

Trail Running 101: How to Run Uphill

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Hills can pose a challenge to runners new to the trails. Steep and sometimes rocky inclines have a way of disrupting the rhythmic stride found on the roads, often leading to frustration, less efficient running, and the following fatigue. Confronting a climb doesn’t always have to feel like a tremendous obstacle though, and in part seven of our Trail Running 101 series, we cover a few techniques for how to navigate them with ease.

Alex Nichols on Coaching College Cross Country, Pikes Peak Streaking, & Beekeeping (Ep.132)

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After being named the head coach of Colorado College’s cross country program last year, trail and ultrarunner, Alex Nichols, has made a habit of inviting some of his athletes out to support his own racing endeavors, including his 8th-place finish at the Western States 100 back in June. So, we talked to Alex about the intersection between coaching full-time at his alma mater and running trails professionally, and a whole lot more.
Blister Open Mic

Introducing: Open Mic

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We’re launching a new written series on BLISTER called, Open Mic, where athletes, artists, and others will be tasked with an unusual assignment. Jonathan Ellsworth explains.

Inov-8 Parkclaw G 280

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Road-to-trail shoes are becoming an increasingly popular option for runners who might not have immediate access to trails from their front door. Asking a shoe to feel smooth on pavement and grip on dirt is a tall order, but after testing Inov-8’s Parkclaw G 280, we think it’s up to the task. Check out our full review for the whole story.

Danielle Snyder on Rewarding Failure, Taper Tantrums, & Mental Health in Ultrarunning (Ep.131)

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You’ve probably encountered the adage that running is 90 percent mental, yet despite this feeling (and how true it may be), most runners dedicate the majority of their training to making sure they’re physically fit. But the brain fatigues too, so we talked with running coach and licensed clinical social worker, Danielle Snyder, about the importance of mindset training and the connection between mental well-being and physical performance.

Blister Brand Guide: The North Face Trail Running Shoe Lineup, 2022

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While trail running shoes are not new to The North Face, the brand recently gave their lineup a complete overhaul to showcase “VECTIV,” the patented technology system driving their footwear design process. Check out our Brand Guide to learn more about VECTIV, how it’s expressed in each of The North Face’s shoes, and which one might make the most sense for how and where you run.
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