There are plenty of ultra-stiff carbon rims on the market, but many of them also tend to feel very harsh and jarring in rough terrain. With their Enduro-oriented Union wheels, We Are One aimed to strike a better balance of stiffness, ride feel, & durability — all while making them in British Columbia and offering a lifetime warranty. After spending a few months riding the Union wheels (on an aggressive hardtail), we think they’d be very appealing to a lot of riders.