Athletic Brewing Company founder, Bill Shufelt (Ep.151)
Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.